Animal Crossing Struggles Financially

by Evan Williamson – Staff Writer

Nintendo recently released the newest addition of the video game series, Animal Crossing. However, the amount of revenue brought in by the game is failing to meet expectations.

Animal Crossing is a community simulation video game series developed and published by Nintendo. In the game, the player lives in a village inhabited by animals, as they carry out various activities including fishing, bug catching, fossil hunting, etc. The series is notable for its open-ended gameplay and its use of the game systems’ internal clock and calendar to simulate real passage of time. In the series, the gameplay is open-ended. The players have no defined objectives, but are instead encouraged to spend their time in the village performing activities, which include collecting items, planting plants or other items, and socializing with the village’s residents.

Nintendo’s newest addition to the Animal Crossing series was released Oct. 25, 2017. It is available on mobile devices on both IOS and Android. Animal Crossing: Pocket Camp has gained over 15 million downloads in its nine days since launch, but according to new analysis from Sensor Tower, the game has only made $10 million from its players. This number is far less than what we saw from Fire Emblem Heroes over the same time period with $34 million,

and also Super Mario Run with $24 million. If we look at where Animal Crossing: Pocket Camp’s revenue is coming from so far, we find that Japan is responsible for about 86 percent of player spending to date. The second largest share of revenue for the game this far has come from the United States at about 11 percent of the total. In Japan the average player spends $4.16 while the average player in the United States spends $0.12.

Keep in mind it is still early on in the game’s life. The developer is beginning to launch campaigns for more in-game content which could help boost Animal Crossing: Pocket Camp’s revenue. It will be interesting to see if Nintendo will try and extract more revenue from it, or like Mario Run, they’ll just let it underperform their expectations and move on to the next project. It’s not like it’s making them nothing at all.

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